Assistance in Indentifying Markets
With instantaneous media coverage, a steady stream of government pronouncements,and many foreign products becoming household brands,foreign trade has certainly invaded the American public consciousness. Any company wishing to avail itself of overseas opportunities has little difficulty in obtaining information about virtually any market.Here is some sources of information and guidance;
- International trade shows.Trade shows of every type and size are frequently held throughout the United States and in many other regions of the world. By attending one of two of these shows,a company beginning to export can probably glean enough information to determine the best approach, given its specific personnel and financial resources.
- Department of Commerce seminars.These are presented throughout the country in every major city and many smaller ones.Subjects include everything from how to contact reputable agents and distributors , to arranging financing, to identifying potential markets.
- Export Management Association seminars. These are also presented in major cities across the country.This trade association is primarily interested in attracting exporting companies,however, so don’t look for much help here in identifying direct investment opportunities.
- Industry trade associations.Many trade associations are eager to get on the global bandwagon.Brochures,trade statistics,marketing data,surveys,tax advice,invitations to seminars,and a variety of other assistance can be obtained.It is a good idea to check with your trade group before spending time on other sources.
- Cities and states. Nearly every state and major city actively pursues foreign trade.Commerce bureaus and international departments have been set up to assist local producers to establish overseas contacts.
- International development banks.Regional development banks for Asia,Latin America, Africa,and Eastern Europe offer assistance in identifying countries and regions where specific products and services are needed.They also arrange contacts with distributors, international consultants and even potential customers.
- Agency for International Development.This federal agency actively pursues the economic development throughout the world can put you in touch with local government officials who can identify products needed and potential customers.
- Journal of Commerce.This daily paper publishes timely sales leads from overseas firms seeking to buy U.S. products or to represent U.S. firms.
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